Analysis of the Ukrainian market (according to branches of industry)

The main directions of research.

General characteristics of the market:

key common characteristic;

range of products on the market;

market trends;

key market indicators, its capacity;

segments and market structure;

suppliers of raw materials, production technology.

Domestic producers and distributors:

list of major market operators and their descriptions;

structure of the operators (by segment, groups, specialization, regional), their share in the market;

analysis of the volume of production and sales of goods and services in terms of quantity and value over time;

the value of competition and risk.

Importers in the market:

exports (volume, structure, pricing, sales geography by country);

imports (volume, structure, pricing, sales geography by country).

Marketing channels.

Advertising and Marketing.

Pricing:

analysis of prices by region over time;

description of the factors affecting the formation of the price structure;

analysis of production costs and the cost-benefit analysis of production and sales.

Analysis of consumers: 

portrait of the consumer and his preferences;

analysis of the structure of consumption by segment;

calculation of need in the product / service;

The degree of satisfaction.

Impact of government regulation.

Attractiveness of the industry for investors.

SWOT-analysis;

The list of risks and barriers to entry.

Conclusions. Projections.

The information is provided in the dynamics for 3-5 years with a forecast of the market development for 2-3 years. Market analysis plan is developed together with the customers, with all their special requirements.